Retention & Marketing
Churn prediction, win-back campaigns, referral programs, community challenges, and review management. The marketing suite built for operators who know that keeping a member costs a tenth of acquiring one.
Churn Prediction and Prevention
5 featuresAttendance Drop-Off Detection
A member goes from four visits a week to one. The system flags the decline, scores the churn risk, and alerts the retention team before the member decides to quit.
Billing Failure Correlation
Failed payment plus attendance decline plus no class bookings. The combination that predicts cancellation. The system scores each factor and surfaces the highest-risk members first.
Cohort Heatmaps
Visualize retention by join month, membership tier, referral source, and location. See which cohorts retain and which leak. Then adjust onboarding and engagement for the struggling segments.
Win-Back Triggers
A member hits the risk threshold. Campaigns automatically sends a personalized offer. A free PT session, a class pack discount, an invitation to a challenge. The offer that matches their usage history, not a generic blast.
Engagement Scoring
Class attendance, app usage, referral activity, community participation, and social shares. Each factor weighted into an engagement score. High engagement correlates with retention. Low engagement triggers intervention.
Campaigns and Automation
5 featuresIntro Offer Follow-Up
New member signs up for a trial. Day one: welcome email. Day three: class recommendation. Day five: trainer intro. Day seven: conversion offer. Each step triggered by what they have (or haven't) done.
Win-Back Drip Sequences
A member cancels. Week one: exit survey. Week four: "we miss you" with a limited offer. Week eight: last chance. Each message personalized to their usage history and reason for leaving.
Birthday and Milestone Offers
Birthday discounts, anniversary rewards, 100th-class celebrations. Automated triggers that make members feel recognized without your staff maintaining a calendar.
Class No-Show Recovery
A member no-shows a booked class. Automatic message: "We saved your spot. Here's what's available this week." Recovers the relationship and fills the next class.
Referral Prompt Sequences
After a member hits an engagement milestone (10th class, first challenge completed), Campaigns prompts them to refer a friend with a credit incentive. Timing matters more than the offer size.
Community and Referrals
6 featuresFitness Challenges
Weight loss challenges, attendance streaks, workout volume competitions. Configurable challenges with leaderboards, badges, and prize management.
Buddy Matching
New members paired with established members based on goals, schedule, and class preferences. The buddy who shows up is the reason the new member keeps coming back.
Transformation Showcases
Before/after features with member consent. Studio creates the content. Sites publishes it. Social media shares it. The transformation story is your most powerful marketing asset.
Referral Program (Circle)
Members refer friends and earn credits. Applied to their next billing cycle. The referrer stays motivated, the new member arrives with social proof, and your acquisition cost drops. Gym referrals convert at 3–5x the rate of paid ads.
Review Management (Reputation)
Google, Yelp, and ClassPass reviews aggregated in one dashboard. Automated review requests sent at the right post-workout moment. Response templates for positive and negative reviews.
Local SEO (Echo)
"Yoga near me", "CrossFit near me", "boxing gym near me". Echo optimizes your visibility in local search and map results. The member who searches is the member ready to buy.
Churn Scoring That Sees It Coming
A member drops from four visits a week to one. Their payment failed and was retried. They haven't opened the app in 12 days. Calisto scores these signals, ranks the member in the risk cohort, and triggers a personalized intervention. A free PT session, not a generic email blast. Your retention team acts on data, not gut feeling.
- ✓Multi-factor risk scoring (attendance, billing, engagement)
- ✓Automated intervention triggers at configurable thresholds
- ✓Personalized offers matched to member usage patterns
- ✓Cohort analytics to identify systemic retention problems
Referrals That Actually Convert
Circle tracks every referral from invite to conversion. The referring member gets a billing credit. The new member arrives with a warm introduction and a buddy match. Your acquisition cost per member drops because referrals convert at 3–5x the rate of paid ads. And referral members retain at higher rates. The compounding effect is the growth engine most gyms never build.
- ✓Referral credits applied automatically to billing
- ✓Buddy matching for referred members
- ✓Conversion tracking from invite to active member
- ✓Referral leaderboards for gamification